SERVICES

BRAND

STRATEGY




For founders needing clarity around who they are, who they serve, and how to position their brand with integrity and authenticity.

Deliverables

  • Brand identity & strategy playbook (for new and emerging brands)

  • Target audience and customer persona development

  • Brand positioning creation or refinement

  • Messaging and brand voice direction

  • Content pillars / content buckets

  • Competitor and market positioning analysis

  • Customer journey mapping

  • Go-to-market & campaign launch planning

Best For

Businesses that feel unclear, inconsistent, too broad, or unsure how to communicate what makes them unique.

Investment

Starting at $3,800


CONTENT & CREATIVE

DIRECTION

For businesses that need help translating their brand strategy into compelling, authentic, and consistent content.

Deliverables

  • Go-to-market campaign conception and planning

  • Content ideation and monthly content mapping

  • AI prompt libraries customized to your brand

  • Social content frameworks

  • Email marketing flow automations

  • Creative direction for photoshoots, graphics, & content

  • AI-assisted visual brand content creation

Best For

Businesses that know who they are but struggle to consistently turn that into content that feels strategic, aligned, and authentic.

Investment

Starting at $4,000


SYSTEMS &

OPERATIONS

For more established businesses with messy backend processes. Helping founders create smoother workflows, stronger customer experiences, and more efficient internal systems.

Deliverables

  • Inquiry, nurturing, and post-purchase automated flows

  • CRM and lead tracking setup

  • SOP creation and process documentation

  • Tech stack review & recommendations

  • Project management and system organization

  • Internal templates, checklists, and content libraries

Best For

Businesses that feel disorganized behind the scenes, struggling to close leads or with abandoned carts, feel stagnant, or ill-equipped to continue on a growth trajectory.

Investment

Starting at $4,500


STRATEGY

INTENSIVES

For founders in need of a quick sprint of focused support
to provide clarity, direction, & next steps in any of the following areas:

  • Brand messaging/positioning

  • Content strategy

  • Email marketing

  • AI-assisted campaign creative direction

  • Client experience audit

  • Internal workflows & processes

Deliverables

  • 90-minute recorded strategy session

  • Pre-session questionnaire and audit

  • Follow-up action plan & recommendations

  • Option to add execution services

Investment

Starting at $750

My Stance on AI

I believe AI is a powerful tool for helping brands work smarter, faster, and more efficiently, and I actively use and advise on integrating it in both creative and operational spaces.

But I don’t believe AI should replace thoughtful strategy, human creativity, or authentic connection.

The most impactful brands thrive because of trust, perspective, emotion, and lived experiences, not automation alone.

As these tools continue to evolve, I’ll continue exploring and integrating them with curiosity and discernment, while remaining intentional about preserving the authentic connection that makes brands meaningful in the first place.

Because at the end of the day, people still want to connect with people.

Susie Saltzman Fine Jewelry →