SERVICES
BRAND
STRATEGY
For founders needing clarity around who they are, who they serve, and how to position their brand with integrity and authenticity.
Deliverables
Brand identity & strategy playbook (for new and emerging brands)
Target audience and customer persona development
Brand positioning creation or refinement
Messaging and brand voice direction
Content pillars / content buckets
Competitor and market positioning analysis
Customer journey mapping
Go-to-market & campaign launch planning
Best For
Businesses that feel unclear, inconsistent, too broad, or unsure how to communicate what makes them unique.
Investment
Starting at $3,800
CONTENT & CREATIVE
DIRECTION
For businesses that need help translating their brand strategy into compelling, authentic, and consistent content.
Deliverables
Go-to-market campaign conception and planning
Content ideation and monthly content mapping
AI prompt libraries customized to your brand
Social content frameworks
Email marketing flow automations
Creative direction for photoshoots, graphics, & content
AI-assisted visual brand content creation
Best For
Businesses that know who they are but struggle to consistently turn that into content that feels strategic, aligned, and authentic.
Investment
Starting at $4,000
SYSTEMS &
OPERATIONS
For more established businesses with messy backend processes. Helping founders create smoother workflows, stronger customer experiences, and more efficient internal systems.
Deliverables
Inquiry, nurturing, and post-purchase automated flows
CRM and lead tracking setup
SOP creation and process documentation
Tech stack review & recommendations
Project management and system organization
Internal templates, checklists, and content libraries
Best For
Businesses that feel disorganized behind the scenes, struggling to close leads or with abandoned carts, feel stagnant, or ill-equipped to continue on a growth trajectory.
Investment
Starting at $4,500
STRATEGY
INTENSIVES
For founders in need of a quick sprint of focused support
to provide clarity, direction, & next steps in any of the following areas:
Brand messaging/positioning
Content strategy
Email marketing
AI-assisted campaign creative direction
Client experience audit
Internal workflows & processes
Deliverables
90-minute recorded strategy session
Pre-session questionnaire and audit
Follow-up action plan & recommendations
Option to add execution services
Investment
Starting at $750
My Stance on AI
I believe AI is a powerful tool for helping brands work smarter, faster, and more efficiently, and I actively use and advise on integrating it in both creative and operational spaces.
But I don’t believe AI should replace thoughtful strategy, human creativity, or authentic connection.
The most impactful brands thrive because of trust, perspective, emotion, and lived experiences, not automation alone.
As these tools continue to evolve, I’ll continue exploring and integrating them with curiosity and discernment, while remaining intentional about preserving the authentic connection that makes brands meaningful in the first place.
Because at the end of the day, people still want to connect with people.
Susie Saltzman Fine Jewelry →