E-COMMERCE GROWTH STRATEGY
FOR DESIGN-LED BRANDS
Helping purpose-driven brands refine their identity, create meaningful content that connects,
& build backend systems for sustainable growth.
E-COMMERCE
GROWTH STRATEGY
FOR DESIGN-LED BRANDS
I help thoughtful brand founders use their data, customer journey, marketing, and brand experience to identify what’s working, uncover what’s getting in the way, and focus on key opportunities to move the business forward.
You’ve built a brand with purpose. Let’s figure out how to help more people find & invest in it.
I help thoughtful brand founders use their data, customer journey, marketing, and brand experience to identify what’s working, uncover what’s getting in the way, and focus on key opportunities to move the business forward.
E-COMMERCE · GROWTH · CUSTOMER EXPERIENCE
E-COMMERCE GROWTH STRATEGY
A closer look at the numbers, your customer journey, and everything happening between someone discovering your brand and deciding to buy.
I'll dig into your tech stack analytics, website, marketing channels, customer experience, and underlying systems to figure out where you're gaining momentum, where you're losing it, and what deserves your attention next.
Depending on the business, that might mean looking at:
Website conversion & customer journey
Traffic and acquisition channels
Marketing performance & attribution
Product/category performance
Email & retention opportunities
SEO & paid acquisition at a strategic level
Merchandising and on-site experience
Customer behavior and friction points
Marketing systems and measurement
I speak your language.
The output isn't an overwhelmingly lengthy report you'll never open again.
It's a clear set of priorities and a practical roadmap for what to do next.
MY FLAGSHIP SERVICE
E-COMMERCE GROWTH STRATEGY
—
A closer look at the numbers, your customer journey, and everything happening between someone discovering your brand and deciding to buy.
I'll dig into your tech stack analytics, website, marketing channels, customer experience, and underlying systems to figure out where you're gaining momentum, where you're losing it, and what deserves your attention next.
Depending on the business, that might mean looking at:
Website conversion & customer journey
Traffic and acquisition channels
Marketing performance & attribution
Product/category performance
Email & retention opportunities
SEO & paid acquisition at a strategic level
Merchandising and on-site experience
Customer behavior and friction points
Marketing systems and measurement
The output isn't an overwhelmingly lengthy report you'll never open again.
It's a clear set of priorities and a practical roadmap for what to do next.
WHY MY APPROACH WORKSE-commerce doesn't exist in a vacuum.
A conversion problem might actually be a positioning problem. A traffic problem might be a measurement problem. A customer experience issue might start three steps before someone ever reaches the website.
I've spent my career working across brand, marketing, customer experience, content, and operations — including leading marketing and operations for a luxury consumer brand.
I don't just look at the numbers. I look at the whole picture and find the context around the numbers.
The most effective strategy understands how all the pieces work together.
PORTFOLIO
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SUSIE SALTZMAN FINE JEWELRY
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![A close-up of a person applying sunscreen or skincare product on their hand from a tube labeled 'SAVRA THE MINERAL VEIL SPF 30']()
SAVRA SKINCARE
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![A table set outdoors with a vase of white flowers, a plate of ripe tomatoes with a burrata cheese on top, a bowl of green and purple pistachios, a plate with three yellow fruits, and two glasses of white wine. Sunlight creates shadows on the white marble table.]()
FIORA HOUSE
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![Close-up of a woman's neck and chest area showcasing layered necklaces with pendants, wearing an open white shirt and wet hair, at the beach.]()
AURELLE STUDIO
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![A bottle of Lúria extra virgin olive oil from Andalucia, Spain, with a white textured label and gold details, placed on a sandy background.]()
LÚRIA OLIVE OIL
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![A lit candle, a glass jar with white flowers, and three amber bottles of herbal products on a fabric surface by a window with greenery outside.]()
HEARTHMERE ORGANIC GOODS
KIND WORDS
“Alyssa’s ability to audit and evaluate any area of the business and break it down, rebuild it, and improve it is truly irreplaceable. She anticipates and finds room for opportunities and new ways to create and connect, constantly showing up not with problems, but with solutions. A phenomenal strategist and effective executor, anyone would be beyond lucky to work with her!”
-Susie Saltzman
Founder, Susie Saltzman Fine Jewelry
“Alyssa has been integral to the growth of our company from day one. She’s truly a breath of fresh air! She is not only experienced and credible but her flexibility and can-do attitude are greatly appreciated. She never made us feel like there was a task too big or too small and we enjoyed every minute of our partnership with her. We cannot recommend her enough!”
-Jen Burch & Margaret Dillard
Co-Founders, Half Past Seven Home
“She is someone who doesn’t just imagine what’s next - she brings it to life. Alyssa has a strong instinct for anticipating audience needs and translating that into thoughtful, effective creative direction. Just as importantly, she knows how to operationalize those ideas so they actually work in practice.”
-Sam Ruiz
Founder, It’s Giving Bridal
LOOKING FOR A MORE FOCUSED PROJECT?
Not every business needs a full growth strategy engagement. Sometimes you need someone to zoom in on one problem, figure out what's happening, and give you a clear path forward.
Focused strategy support can include:
E-commerce & conversion audits
Customer journey analysis
Marketing & channel strategy
Email & retention strategy
Brand positioning
Content strategy
Website & customer experience
Internal systems & process refinement
Hi, I’m Alyssa —
Growth Strategist. Problem Solver.
System Builder. Your biggest cheerleader.
E-commerce doesn't exist in a vacuum. Behind every thoughtful customer experience, well-positioned product, and growing brand is a lot of strategy, decision-making, and infrastructure holding it together.
My approach blends thoughtful strategy with practical execution, helping brands not only look more cohesive externally, but function more effectively internally, too.
The goal isn't just to make your brand look better. It's to understand what's happening, identify where the opportunity is, and help you grow more intentionally.
