Shaping the
Systems Behind
the Brand
Susie Saltzman Fine Jewelry
Work Overview ⤵
The Scope
A Holistic Approach
to Growth
For 3.5 years, I led operations, marketing strategy, and content development across every touchpoint of the business, helping Susie Saltzman Fine Jewelry refine its customer experience, improve back end processes and workflows, and continue to scale with intention and increased efficiency.
Semi-Custom Ring
Design Experience
Featured Project
I directed the strategy, flow, and launch of the semi-custom ring builder - a new primary service designed to bridge the gap between fully custom engagement ring design and ready-to-ship engagement rings.
This experience streamlines the customer decision-making design process while increasing scalability potential for the business behind the scenes.
Featured Project
Systems &
Operations
I developed, documented, and implemented both the backend process systems, lead tracking, and client-facing communication processes & email automations to improve efficiency and ease the load of a lean team and improve the customer experience, pre- and post-purchase.
Featured Project
Systems &
Operations
I developed, documented, and implemented both the backend process systems, lead tracking, and client-facing communication processes & email automations to improve efficiency and ease the load of a lean team and improve the customer experience, pre- and post-purchase.
IMPACT
Improved Client Experience
Regular evaluation of the client experience at every touchpoint to listen, improve, and meet them where they’re at. From an website flow overhaul to the launch of the semi-custom online ring builder, to email flows that remember their most special dates and nurture relationships long after a sale closes.
Stronger Systems
Built the operational infrastructure that allows for more efficient workflows, backend processes for smoother onboarding as the team scales, less manual touchpoints, and a system that can now scale with the business.
Lasting Foundation
Positioned the brand for long-term success with customer-focused marketing, consistent processes & back end automations, and an elevated, end-to-end brand experience.
I will start by saying, genuinely, that Alyssa is one of the most warm and positive human beings I have ever had the pleasure of working alongside. Her energy is just gorgeous, rich, beautiful, contagious!
Her ability to audit and evaluate any area of the business and break it down, rebuild it, and improve it is irreplaceable. She anticipates and finds room for opportunities and new ways to create and connect, constantly showing up not with problems, but with solutions.
Alyssa has worn almost every possible hat in my business at some point and has done so with integrity, professionalism, and ease. She’s organized, solution-oriented, multi-faceted, and trustworthy.
A phenomenal strategist and effective executor, anyone would be beyond lucky to work with her! She’s a dream of a human being… a dream of an employee, manager, coworker, mastermind, and friend!
I just can’t sing her praises enough.
- Susie Saltzman
